Overview
A lubricant oil trading company sought to modernize its sales and quotation process. Customer enquiries were primarily managed through WhatsApp conversations and spreadsheets, making it difficult to maintain consistency, ensure technical accuracy, and scale operations efficiently.
To streamline the process, the company implemented Tilbury’s AI-powered Technical Sales and Order Management platform.
Challenges
Solution
Tilbury digitized the entire enquiry-to-quotation workflow, enabling customer requirements to be captured directly in business or technical language.
Using an AI engine trained on the company’s lubricant catalog, technical specifications, and historical order data, the platform automatically interpreted customer requirements and translated them into precise technical parameters such as viscosity, base oil type, operating temperature range, and application requirements.
The system then identified the most suitable products from the company’s catalog and generated accurate, customer-ready quotations. Sales teams simply reviewed and approved the recommended options before submission.
Business Impact
Result
With Tilbury’s AI-Powered Technical Sales Platform, the company transformed a fragmented manual process into a scalable, intelligent sales operation. The solution improved quotation accuracy, accelerated response times, and enabled the business to serve more customers while maintaining high technical standards and profitability.
